How profitable is the sex toys business?

The above dialogue comes from the commercial "Dare Diary" of the sex toy adult candy. In the conventional impression, the relationship between the sexes seems to be dominated by men, while women are mostly the ones who suppress and cooperate.

But did you know that the vibrator, as a masturbation tool for women, was not originally a sex device, but a medical tool?

As early as 1880 in London, England, a kind of "hysteria" was popular among women, and its symptoms were: emotional instability, abdominal discomfort, sentimentality, and always hysterical. Test results showed that it was caused by an overactive uterus.

In order to solve the disease, the doctors at that time created the "pelvic massage method", that is, gynecologists massaged the female lower body with their hands to meet the needs and relieve symptoms.

Don't think that this is the benefit of doctors. At that time, doctors all complained about this kind of therapy and felt very time-consuming and laborious. It was not until the end of the 19th century that Dr. Joseph Mortimer Granville invented the vibrator, which freed the doctor's hands and greatly improved the efficiency of treatment.

But the vibrator at that time was used as a medical tool and had nothing to do with lust. Until as a commodity, manufacturers continue to increase its style and function, it has gradually become a sex toy, but it has also become a "shy to talk" secret.

But there are always people who hold different opinions. "I think it is a very necessary thing for women to talk about sex, because it is not just about talking about sex itself. Talking means allowing it, and banning it means that it is not allowed to a certain extent." Xiaomeng (pseudonym), who has organized many sharing sessions on topics such as "liberating yourself" and "exploring lust", told Yema Finance.

Xiaomeng has been using sex toys for a certain period of time. "When I became gender-conscious, I realized women's sexual freedom. We want to promote sexual freedom. At that time, I also visited 5-10 local sex toy stores to do research, and then share the findings with everyone.”

In Xiaomeng's view, sex is an arbitrary door that can push me to understand myself, "As a woman, when I use it, it is more about self-acceptance, and I understand my own body better, it is safer, more convenient.”

In addition to the user Xiaomeng, Jiawen finally decided to join the women's sex toys industry after working on the self-media of the popular science culture for a period of time. "With the gradual awakening of women's consciousness, many women no longer regard marriage as a must. I also have a more open attitude towards sexual behavior. After I started in the sex toys industry, I chatted with my female friends and I learned that each of them has their own "little toys". I realized that the single demographic dividend may be coming. already."

Take adult candy, an emerging brand of female sex toys, as an example. Adult candy was established in 2019. At present, there are only two products, namely Doudou Bird Leaping Egg and Little Seal Leaping Egg. The price is between 359-559 yuan. The Taobao page shows, The monthly sales of the little seals are 10,000+, and the monthly sales of Doubiao are 3,000+. The reviews are all over 10,000, and there are countless praises.

It has only been ten months since Jia Wen joined the sex toys industry, and the current product under development is called Tubeibei. "It took 10 months of tossing from the discussion of the concept to the launch, the structure was changed 5 times, and the suppliers were changed more than 20 times. I felt like I had a baby..."